Founded in 2014, Khaulah—a local fashion brand from Malaysia—provides a premium praying wear for Muslimah.
Khaulah's visual identity seamlessly intertwines simplicity with a harmonious balance of strength and grace. The monogram, an epitome of elegance, delicately showcases the lowercase K. The meticulous construction is further enhanced by a rectangular frame, purposefully enveloping the monogram.
This intentional framing signifies coverage and protection as the core offering of Khaulah's primary product, the telekung (praying garment), a shield-like garment donned by Muslimahs to adhere to the teachings of Islam and it embodies a sense of spiritual safeguarding. The logo exudes simplicity and confidence, making a resounding statement across all brand touchpoints.
Collaborating with Khaulah is an absolute delight, as the team behind it comprises remarkable individuals, making the collaborative experience truly enjoyable and rewarding.